Production of corporate brochure and skills of the attention points
1. Corporate brochure printing design to show generous and beautiful, people intuitively feel comfortable and willing to read on.
2. Select beautiful, high-definition picture. Whether it is based or text-based images, pictures, accuracy must meet printing requirements, while the picture is not clear whether it will lose a lot of points.
3. Copywriting real information to meet the business and can accurately express the characteristics of their products and image, the appropriate rhetoric to have degrees.
4. Corporate brochure printing can be based on creative ideas inside or advertising content adjustment, but not easy too.
Fifth, corporate brochure design should pay attention to the problem
1. First of all, brochure design to stand in the brand building height. Many enterprises believe that the "brochure Well, as long as doing better on it, nothing will look at the enterprise market has no much impact." This is a big mistake the! Publicity is always gold double-edged sword! Not good is bad, no middle evaluation, when the audience is defined as "general" time, you may have a passive is out.
2. Secondly, the brochure image of the enterprise to support the advance party of troops, we must design the personality of the brand. Effective brochure embodiment of the enterprise features, but according to the direction of another with emphasis. Or attach importance to product introduction, or emphasis on corporate culture, or reflect the market value, or based on investment analysis. In short, the purpose of its creation must be based on unity of purpose. Even if the sample is a comprehensive class, it must have core values.
3. Again, brochure design to have foresight. Brochure is the corporate brand-building is in an important part of the business of the Establishment of a long-term process of accumulation, brochure design must be appropriate long-term vision, otherwise, today's ideas will be very easy to be overwhelmed by the tide tomorrow. We do brand design, the most important thing is to see people do not see, and think others would not think.
Finally is the cost. Modern enterprises mentioned the loudest, nothing more than cost and efficiency of the two words. Reduce the cost of doing business will always be our relentless pursuit of the goal. But for the brochure design, cost reduction is not more and better. Samples of different uses, must be content with a specific combination of simple or complex, must focus on demand started. Not based on capital budget, the blind is cut out of the final sample reduction potential sales force.
