Production of corporate brochure and skills of the attention points
1. Corporate brochure printing design to show generous and beautiful, people intuitively feel comfortable and willing to read on.
2. Select beautiful, high-definition picture. Whether it is based or text-based images, pictures, accuracy must meet printing requirements, while the picture is not clear whether it will lose a lot of points.
3. Copywriting real information to meet the business and can accurately express the characteristics of their products and image, the appropriate rhetoric to have degrees.
4. Corporate brochure printing can be based on creative ideas inside or advertising content adjustment, but not easy too.
Fifth, corporate brochure design should pay attention to the problem
1. First of all, brochure design to stand in the brand building height. Many enterprises believe that the "brochure Well, as long as doing better on it, nothing will look at the enterprise market has no much impact." This is a big mistake the! Publicity is always gold double-edged sword! Not good is bad, no middle evaluation, when the audience is defined as "general" time, you may have a passive is out.
2. Secondly, the brochure image of the enterprise to support the advance party of troops, we must design the personality of the brand. Effective brochure embodiment of the enterprise features, but according to the direction of another with emphasis. Or attach importance to product introduction, or emphasis on corporate culture, or reflect the market value, or based on investment analysis. In short, the purpose of its creation must be based on unity of purpose. Even if the sample is a comprehensive class, it must have core values.
3. Again, brochure design to have foresight. Brochure is the corporate brand-building is in an important part of the business of the Establishment of a long-term process of accumulation, brochure design must be appropriate long-term vision, otherwise, today's ideas will be very easy to be overwhelmed by the tide tomorrow. We do brand design, the most important thing is to see people do not see, and think others would not think.
Finally is the cost. Modern enterprises mentioned the loudest, nothing more than cost and efficiency of the two words. Reduce the cost of doing business will always be our relentless pursuit of the goal. But for the brochure design, cost reduction is not more and better. Samples of different uses, must be content with a specific combination of simple or complex, must focus on demand started. Not based on capital budget, the blind is cut out of the final sample reduction potential sales force.
2011年5月3日星期二
2011年4月27日星期三
How to Design Business Brochure printing
For newly established companies, often do not know their own business need to put brochures in the end what should be the content, according to our brochure printing design in many years of experience in the planning and design, corporate brochure is now on the planning and editorial content make the following recommendations: 1. Must be explicitly designed corporate brochure purposes. This is a prerequisite for good corporate brochure, no matter how beautifully designed, if the plan is designed to clear before, that does not help, for example, we need to design a promotional brochure corporate culture brand, and we talk about product features and quality, it is clearly inappropriate. Only well designed brochure, content planning naturally clear.
2. Aware of their corporate brochure readers who? This is very critical, it is best to read the more detailed a number of groups, brochure printing, books different from the book sales, publishers have published books on the positioning of target audience, but the broad number of relatively vague, but our time in the design of corporate brochure must have very clear objectives reading groups because each group's reading habits, reading is not the same purpose, only the full range to meet the needs of target groups, can play a very good promotional effect. For example: do a high-level leadership for business brochure, I suggest copy the contents must be simple, intuitive, not too much text, the design must be high-grade fine, by simply a few lines to the core of the problem can be said clearly, because leaders often do not have much time to look.
3. Conventional corporate brochure contents of the structure. Part I: Who are we? The Company. Usually include: company profile, corporate philosophy, organizational structure, corporate culture and so on. This can also be introduced separately in several parts.
Part II: What can we do? The business description. Usually include: business, business processes, services, advantages and so on. Powerful advantage of services the company will usually separate presentation.
Part III: What we have done? Performance of the company or the case is called the introduction. To increase the publicity, the case is usually the most persuasive, it is often a critical, if the new company, not a lot of success stories, this one the best simply do not mention other areas of outstanding strength.
Part IV: partners. Usually their own customers or partners can often be displayed to enhance the strength of enterprises. Strength of the newly established enterprises or companies is not strong, we recommend long-term planning as the end of brochure design may be more persuasive.
Of course the best way is to take the same industry or a competitor of the company brochure printing as a reference, so know ourselves, to consider a more comprehensive, but Bishijiuxu, highlighting their strengths and characteristics of the most important.
2. Aware of their corporate brochure readers who? This is very critical, it is best to read the more detailed a number of groups, brochure printing, books different from the book sales, publishers have published books on the positioning of target audience, but the broad number of relatively vague, but our time in the design of corporate brochure must have very clear objectives reading groups because each group's reading habits, reading is not the same purpose, only the full range to meet the needs of target groups, can play a very good promotional effect. For example: do a high-level leadership for business brochure, I suggest copy the contents must be simple, intuitive, not too much text, the design must be high-grade fine, by simply a few lines to the core of the problem can be said clearly, because leaders often do not have much time to look.
3. Conventional corporate brochure contents of the structure. Part I: Who are we? The Company. Usually include: company profile, corporate philosophy, organizational structure, corporate culture and so on. This can also be introduced separately in several parts.
Part II: What can we do? The business description. Usually include: business, business processes, services, advantages and so on. Powerful advantage of services the company will usually separate presentation.
Part III: What we have done? Performance of the company or the case is called the introduction. To increase the publicity, the case is usually the most persuasive, it is often a critical, if the new company, not a lot of success stories, this one the best simply do not mention other areas of outstanding strength.
Part IV: partners. Usually their own customers or partners can often be displayed to enhance the strength of enterprises. Strength of the newly established enterprises or companies is not strong, we recommend long-term planning as the end of brochure design may be more persuasive.
Of course the best way is to take the same industry or a competitor of the company brochure printing as a reference, so know ourselves, to consider a more comprehensive, but Bishijiuxu, highlighting their strengths and characteristics of the most important.
2011年4月14日星期四
Brochure Printing Basis
For people who are used to the internet finding brochure printing company online can be a simple thing to do. If you have enough searching engines' experience you can find an online printing company easily. The question is how to find a qualified one.
There is a shift in the way people do business these days. How do you find the right one that is reasonable priced and can meet your needs. The first thing you need to make clear is what type of online printing you are looking to have done. The internet will give you many many choices to choose from.
You may ask why I should use online printing for my printing needs when I have always gone to the same company for years and they have done quality work. Well, you may be surprised to find out that this company might have a website that you can do the ordering from and this will make it easier, faster, and cheaper. You should have an idea about what kind of of brochure you want in your mind. Brochure printing is really important for your business, especially when your business is at the very begining. Every business these days in a volatile market want to be as efficient and cost effective as they can be and that could be the difference of going online and submitting your brochure to the online printing company and having the extra time to focus on other aspects of your business.
I hope what I have said is useful for you and wish you can find a qualified brochure printing company for your company! I'm going to share my ideas with you in the following days.
There is a shift in the way people do business these days. How do you find the right one that is reasonable priced and can meet your needs. The first thing you need to make clear is what type of online printing you are looking to have done. The internet will give you many many choices to choose from.
You may ask why I should use online printing for my printing needs when I have always gone to the same company for years and they have done quality work. Well, you may be surprised to find out that this company might have a website that you can do the ordering from and this will make it easier, faster, and cheaper. You should have an idea about what kind of of brochure you want in your mind. Brochure printing is really important for your business, especially when your business is at the very begining. Every business these days in a volatile market want to be as efficient and cost effective as they can be and that could be the difference of going online and submitting your brochure to the online printing company and having the extra time to focus on other aspects of your business.
I hope what I have said is useful for you and wish you can find a qualified brochure printing company for your company! I'm going to share my ideas with you in the following days.
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