How to Design Business Brochure printing

For newly established companies, often do not know their own business need to put brochures in the end what should be the content, according to our brochure printing design in many years of experience in the planning and design, corporate brochure is now on the planning and editorial content make the following recommendations: 1. Must be explicitly designed corporate brochure purposes. This is a prerequisite for good corporate brochure, no matter how beautifully designed, if the plan is designed to clear before, that does not help, for example, we need to design a promotional brochure corporate culture brand, and we talk about product features and quality, it is clearly inappropriate. Only well designed brochure, content planning naturally clear.
  2. Aware of their corporate brochure readers who? This is very critical, it is best to read the more detailed a number of groups, brochure printing, books different from the book sales, publishers have published books on the positioning of target audience, but the broad number of relatively vague, but our time in the design of corporate brochure must have very clear objectives reading groups because each group's reading habits, reading is not the same purpose, only the full range to meet the needs of target groups, can play a very good promotional effect. For example: do a high-level leadership for business brochure, I suggest copy the contents must be simple, intuitive, not too much text, the design must be high-grade fine, by simply a few lines to the core of the problem can be said clearly, because leaders often do not have much time to look.
  3. Conventional corporate brochure contents of the structure. Part I: Who are we? The Company. Usually include: company profile, corporate philosophy, organizational structure, corporate culture and so on. This can also be introduced separately in several parts.
  Part II: What can we do? The business description. Usually include: business, business processes, services, advantages and so on. Powerful advantage of services the company will usually separate presentation.
  Part III: What we have done? Performance of the company or the case is called the introduction. To increase the publicity, the case is usually the most persuasive, it is often a critical, if the new company, not a lot of success stories, this one the best simply do not mention other areas of outstanding strength.
  Part IV: partners. Usually their own customers or partners can often be displayed to enhance the strength of enterprises. Strength of the newly established enterprises or companies is not strong, we recommend long-term planning as the end of brochure design may be more persuasive.
  Of course the best way is to take the same industry or a competitor of the company brochure printing as a reference, so know ourselves, to consider a more comprehensive, but Bishijiuxu, highlighting their strengths and characteristics of the most important.