Useful Brochure Printing Details

Production of corporate brochure and skills of the attention points

    1. Corporate brochure printing design to show generous and beautiful, people intuitively feel comfortable and willing to read on.

    2. Select beautiful, high-definition picture. Whether it is based or text-based images, pictures, accuracy must meet printing requirements, while the picture is not clear whether it will lose a lot of points.

    3. Copywriting real information to meet the business and can accurately express the characteristics of their products and image, the appropriate rhetoric to have degrees.

    4. Corporate brochure printing can be based on creative ideas inside or advertising content adjustment, but not easy too.

    Fifth, corporate brochure design should pay attention to the problem

    1. First of all, brochure design to stand in the brand building height. Many enterprises believe that the "brochure Well, as long as doing better on it, nothing will look at the enterprise market has no much impact." This is a big mistake the! Publicity is always gold double-edged sword! Not good is bad, no middle evaluation, when the audience is defined as "general" time, you may have a passive is out.

    2. Secondly, the brochure image of the enterprise to support the advance party of troops, we must design the personality of the brand. Effective brochure embodiment of the enterprise features, but according to the direction of another with emphasis. Or attach importance to product introduction, or emphasis on corporate culture, or reflect the market value, or based on investment analysis. In short, the purpose of its creation must be based on unity of purpose. Even if the sample is a comprehensive class, it must have core values.


    3. Again, brochure design to have foresight. Brochure is the corporate brand-building is in an important part of the business of the Establishment of a long-term process of accumulation, brochure design must be appropriate long-term vision, otherwise, today's ideas will be very easy to be overwhelmed by the tide tomorrow. We do brand design, the most important thing is to see people do not see, and think others would not think.

    Finally is the cost. Modern enterprises mentioned the loudest, nothing more than cost and efficiency of the two words. Reduce the cost of doing business will always be our relentless pursuit of the goal. But for the brochure design, cost reduction is not more and better. Samples of different uses, must be content with a specific combination of simple or complex, must focus on demand started. Not based on capital budget, the blind is cut out of the final sample reduction potential sales force.

How to Design Business Brochure printing

For newly established companies, often do not know their own business need to put brochures in the end what should be the content, according to our brochure printing design in many years of experience in the planning and design, corporate brochure is now on the planning and editorial content make the following recommendations: 1. Must be explicitly designed corporate brochure purposes. This is a prerequisite for good corporate brochure, no matter how beautifully designed, if the plan is designed to clear before, that does not help, for example, we need to design a promotional brochure corporate culture brand, and we talk about product features and quality, it is clearly inappropriate. Only well designed brochure, content planning naturally clear.
  2. Aware of their corporate brochure readers who? This is very critical, it is best to read the more detailed a number of groups, brochure printing, books different from the book sales, publishers have published books on the positioning of target audience, but the broad number of relatively vague, but our time in the design of corporate brochure must have very clear objectives reading groups because each group's reading habits, reading is not the same purpose, only the full range to meet the needs of target groups, can play a very good promotional effect. For example: do a high-level leadership for business brochure, I suggest copy the contents must be simple, intuitive, not too much text, the design must be high-grade fine, by simply a few lines to the core of the problem can be said clearly, because leaders often do not have much time to look.
  3. Conventional corporate brochure contents of the structure. Part I: Who are we? The Company. Usually include: company profile, corporate philosophy, organizational structure, corporate culture and so on. This can also be introduced separately in several parts.
  Part II: What can we do? The business description. Usually include: business, business processes, services, advantages and so on. Powerful advantage of services the company will usually separate presentation.
  Part III: What we have done? Performance of the company or the case is called the introduction. To increase the publicity, the case is usually the most persuasive, it is often a critical, if the new company, not a lot of success stories, this one the best simply do not mention other areas of outstanding strength.
  Part IV: partners. Usually their own customers or partners can often be displayed to enhance the strength of enterprises. Strength of the newly established enterprises or companies is not strong, we recommend long-term planning as the end of brochure design may be more persuasive.
  Of course the best way is to take the same industry or a competitor of the company brochure printing as a reference, so know ourselves, to consider a more comprehensive, but Bishijiuxu, highlighting their strengths and characteristics of the most important.

Turn Corrugated Boxes into A Creative Office

To "No Screw No Glue" works the famous Dutch designer Joost van Bleiswijk Nothing just opened for the advertising company to create a completely built this office on board, simple name, simple furniture, Nothing you want to transfer is a "from scratch" concept.
Hard to imagine a called "nothing" (Nothing) how much can a company in the end as we say this company in Amsterdam, the Netherlands.
"Nothing" is a new advertising company, although the name is "Nothing", but the company is not "useless", such as the boss, it is very powerful backing. Michael Jansen, 50, and 37-year-old Bas Korsten is a European design world of the super partner, the two met in 1997, with participation in the global advertising giant DDB Company (DDB) in Amsterdam, the Board of Directors. After their work was awarded the advertising industry awards Eurobest GrandPrix, and to participate in the Cannes Advertising Festival 11 and return victorious. Since 2005, the two decided to start their own businesses, while "Nothing" is a real sense of their cooperation.
The reason why this advertising company named "Nothing", is actually a company that customers would like to express on white paper depicts the blueprint, and have the creative talent from scratch. This concept is reminiscent of the Taoist'd preached the doctrine of "action", not "doing nothing", but "doing everything." Nothing's goal is to have any abstract idea into reality, so when customers come to their offices, you can immediately feel their ideas visually.
In addition to the Amsterdam office chairs and sofa, the other office furniture is actually made of paper, including the space deadening. Nothing invited to "No Screw No Glue (no screw no glue)" works Joostvan Bleiswijk famous Dutch designers and artists as a set designer Alrik Koudenburg together, to create a completely built this office on the board.
The office consists of three functional areas open, respectively, office areas, conference areas and collection areas. All desks, bookcases, wall and even the stairs are made by the board, using a total of over 500 square meters of corrugated boxes board, cardboard is made of 1,500 parts, the chimeric firmly together, do not use any glue or screws, which is the whole "building" the most amazing place to people. These cardboard furniture, graffiti has become a good set, when the inspiration came when the employees records can be ascribed to the table or wall at any time, for the office to add some color. Furniture left in the first group of works is the illustrator Fiodor Sumkin.
It is worth mentioning that the designer Joost vanBleiswijk the "No Screw No Glue" works for four years, and now has become a symbol of his works, he had the use of wood, stainless steel and Corrugated boxes to avoid entirely on pure handicraft case of the use of any part of the construction of furniture, and Nothing Office is using the concept to create the largest projects. Such an office is not only green and easily removed, but the company seems to be facing a big problem is how to strictly implement the measures waterproof fire.

Flexo In Corrugated Boxes Industry

Flexo in foreign countries has been developing quickly, especially in packaging and printing, the U.S. flexo packaging printing market accounted for 75%, Europe 35% of the total print share with flexo way, and the market share also expanding. Relatively speaking, our flexo late start, but the flexo process and by virtue of its unique characteristics, has cut a striking figure in the packaging printing industry, is being promoted and universal.

    Flexo corrugated box in the application characteristics

    Today, growing awareness of environmental protection, resource conservation concern, flexo is considered in many varieties, small batch, short cycle, low-cost printing of ordinary cardboard boxes and a widely used printing. Flexo printing in the corrugated box has the following advantages.

    (1) environmental protection and good. Flexo line with international environmental requirements of the water-based ink, non-polluting production process, printing the pass rate has greatly improved. Plate can be less volatile when the environmental solvents and recovery of waste solvents using the recovery will be pollution to a minimum.

    (2) loss, short period and high efficiency. Flexo usually reel-type material, format can be as narrow as 2.5cm, width from a few meters. Printing costs, the flexo offset lower than 15%; paper consumption, the flexo paper scrap rate of 1% and 5% offset; also can be set flexo printing, die cutting, polishing and other functions into one, flexo corrugated boxes production process offset printing processes less than 2 ~ 3, therefore, the printing cycle, flexo 2 to 3 days to complete the live parts, and offset printing needs 7 to 8 days to complete, and the need to offset with post-mounted back machine, cutting machine, polishing machines and other equipment, increased investment, in short, flexo printing can greatly shorten the cycle, low energy consumption, low cost, allowing users in a highly competitive market leading position.

    (3) ease of operation, noise, no pollution. Compared with other presses, flexo machine structure is relatively simple, so easy operation, easy maintenance, operation of the machine when the transmission noise, and water-based ink used in environmental pollution.

    (4) no fly ink phenomenon. Flexo water-based ink used in the pollution to the environment, coupled with a reverse doctor blade, will not produce the phenomenon of flying ink, printing does not fade after the corrugated box, no de-inking.

    (5) to make corrugated board compression, bearing pressure increased. Flexo corrugated board, after high temperature treatment and hot glue bonding, the compressive strength is superior to offset the cold plastic composite, and corrugated boxes through the flexo, UV, after polishing, with wear, dirt, moisture-proof function.

    Although flexo machine has many advantages, simpler structure than the offset press, but changes in flexo many factors involved, such as plates, anilox, ink, embossing structure Dengjun in the flexo process interact with each other constraints. Therefore, a high technology content flexo process, practitioners must master the plate-making process from pre-press to printing process related knowledge. In addition, offset, gravure printing, as a relatively mature technology, there are some generally accepted norms or standards formulated by the state to follow, but there is no universal flexo criteria guiding the process parameters or specifications, it requires more employees must have a solid knowledge accumulation.

    Flexo printing directly

    Direct printing with flexo corrugated boxes manufacturing process for the corrugated cardboard direct flexo plate production → → → die bonding slotted nail me. The biggest advantage of direct printing flexo is able to connect the production, that is, printing, polishing, cutting, slotting, sticky boxes, packing can be done on a machine. Just a new corrugated box plants and corrugated board production line configuration flexo machine can be put into production, and use pre-printed offset and the way you need multiple devices.

    Packaging market in China there is a certain degree of over-packaging, hampered flexo technologies. But there are still some factors that would promote flexo technology in the corrugated box industry promotion. Frequent revision or version, such as increased product directly in the corrugated board flexo printing method has the speed, low cost, good quality advantages; market towards intensive, large-scale development, customer inventory reduction, increasing the packing objects can be directly used to, flexo customers with a faster speed of response.

The competitive Market for Corrugated Boxes printing

Corrugated boxes printing equipment in China industry, a late start, early 70s of last century, our country can only produce low-tech single machine. At that time, corrugated boxes printing equipment users - corrugated box manufacturers mostly rural enterprises, mainly in Fengxian, Jiangsu Province, Jiangyin, Shandong Province Jiaonan, Dandong, Liaoning Province and other places, the printing of corrugated boxes manufacturing equipment less demanding level. Early 80s of last century, the rapid development of China's light industry, light industry products, particularly exports of corrugated boxes made a higher demand. Many foreign companies and light industrial companies began to engage in the production of corrugated boxes, many manufacturers began to introduce corrugated boxes printed corrugated box equipment, beginning with the introduction of the production line from Japan, as demand increased, some corrugated box production enterprises Taiwan, China began to introduce complete sets of equipment corrugated printing equipment. Beijing, Handan, Hebei Province, Zhaoqing, Guangdong Province and other areas has set off a corrugated box machinery manufacturing enterprises established in the boom, which in Jingshan County in Hubei Machinery Plant in Hanford corrugated extraordinary pace, a corrugated box machinery industry in China was the only a listed company. Meanwhile, the PRD group of private enterprises owned the sky, corrugated boxes printing equipment to become a dynamic force in the industry, Oriental Precision, Shanghai Ding dragons have become corrugated boxes printing equipment industry, an important force, the rapid growth corrugated printing equipment leader. In the 21st century, many Western countries and Taiwan Province of China corrugated printing equipment company landed in Guangdong, Shanghai, Jiangsu and other places, to further promote China's corrugated boxes printing equipment industry, but also to promote national corrugated box printing sets equipment manufacturers to move toward higher. At present, the printing of corrugated box industry, formed a complete set of equipment production base in six (Pearl River Delta, Yangtze River, Hubei Jingshan, Hebei East light, Shandong, Central Plains Region) based competition.

The Development of The Corrugated Boxes Market

High-grade corrugated boxes manufacturing industry engaged in the design and printing services, mainly downstream appliances IT and food consumption of large enterprises. With these large orders from customers to improve the capacity of national consumption increased significantly. At the same time domestic corrugated box industry concentration is very low, with high-quality products and services companies are high-speed expansion of the big order to seize the increment.
Corrugated boxes industry concentration is low, but in the upper reaches of corrugated / containerboard industry concentration is quite high. When the price trend is clearly the time, leading small and medium enterprises are willing to push paper, paper prices, paper stock dealers to actively increase the cover plate reluctant sellers, end users will have to speed up the procurement is in panic, which led to the carton the upstream face of the whole business (paper mills and distributors at home), when the price is relatively weak.
Present a polarization of corrugated signs. On the one hand, more and more high-end customers need high-quality corrugated boxes and additional services, and can provide manufacturers of such products and services still can not keep up production of such incremental incremental market demand; the other hand, , many low-end customers only need to "container can hold things," the quality of corrugated boxes and no requirements for additional services, such a limited market demand increase and the threshold is not high, over-supply. Their own high-end customers makes them excellent profitability is less sensitive to the cost of carton packaging, combined with boxes of these customers and services of high quality urgent needs, they will accept the higher price elasticity. The low-end users, market competition, homogenization, owning household has become the only result. Low-end market has generally led to lower gross margins.

Brochure Printing Basis

For people who are used to the internet finding brochure printing company online can be a simple thing to do. If you have enough searching engines' experience you can find an online printing company easily. The question is how to find a qualified one.

There is a shift in the way people do business these days. How do you find the right one that is reasonable priced and can meet your needs. The first thing you need to make clear is what type of online printing you are looking to have done. The internet will give you many many choices to choose from.

You may ask why I should use online printing for my printing needs when I have always gone to the same company for years and they have done quality work. Well, you may be surprised to find out that this company might have a website that you can do the ordering from and this will make it easier, faster, and cheaper. You should have an idea about what kind of of brochure you want in your mind. Brochure printing is really important for your business, especially when your business is at the very begining. Every business these days in a volatile market want to be as efficient and cost effective as they can be and that could be the difference of going online and submitting your brochure to the online printing company and having the extra time to focus on other aspects of your business.

I hope what I have said is useful for you and wish you can find a qualified brochure printing company for your company! I'm going to share my ideas with you in the following days.